Sylvie Fleury (Swiss, 1961-) Sylvie Fleury, born in 1961, lives and works in Geneva. She is known for her mises-en-scène of glamour, fashion and luxury products. Although at first glance her works may seem like an affirmation of the consumer society and its values, on closer inspection a more subtle commentary on superficial beauty becomes apparent. Her objects, wall pieces, pictures and installations assume an intrinsic value far exceeding the mere affirmation of brand names. Sylvie Fleury's bronze sculptures always demonstrate detailed knowledge of the artistic aesthetics of Pop Art and Minimal Art, without her work developing into Art on Art. No artist has probably ever combined the idea of Duchamp's Ready Made with Warhol's affirmation of the consumer world in such an unbiased way. In Fleury's sculptures, the profane assumes an aura of sanctity. Fleury began her career in New York as assistant to the photographer Richard Avedon and now ranks among the most important artists of her generation. She combines many divergent topics in her work and often explores stage-setting and ready-mades. In a chromogenic color print mounted on brushed aluminum titled Guiletta, Fleury presents a staged composition, keeping within the artist’s ongoing exploration of relationships between consumerism, identity, fashion and art. Fleury’s work is included in major museum and institutional collections worldwide.